As a member on a number of contractor forums, it seems that every day another user posts the same question: “What is the best lead generation site for contractors” or “Has anyone tried?”
These types of posts tend to get replies ranging from flattering to furious. XYZ Contractor swears by a company while ACME Contractor swears AT the same company and Joe The Plumber damns ALL lead generation companies to hell.
So, who should you listen to?
If you’ve been a CraftJack pro for a while, or if you’re new, you may be wondering how CraftJack can help your business and what are all the benefits we offer.
In this new video series, our dedicated account managers are here to help. In the video below, you can learn more about lead generation and what makes us different. CONTINUE READING
“Lead generation” is a term that can be used in any industry. According to the Oxford Dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” Though it’s a term used across many industries, each profession treats it differently.
For contractors, lead generation is the process of finding more job opportunities in your area through referrals, digital ads or a service like CraftJack. In this new series, we’ll share our top tips and tricks to help you understand more about lead generation and how it’s critical to your business. CONTINUE READING
As a business owner, you face a number of challenges every day. This can take your focus away from the business of getting new jobs and growing your business.
From administrative tasks to customer follow up chances are somethings are just slipping through the cracks. But how do you fix the issue? What do you do when you aren’t ready to grow your staff? Hire a virtual assistant- it might be the best thing you do to grow your business. CONTINUE READING
If you’re considering selling your home or are ready to improve your curb appeal, there’s plenty you can do to make your home beautiful. A major change could be changing the color of your home.
However, it’s not a decision you’ll want to make lightly. An exterior paint job is an investment that can change the entire look of your home for good. Choosing the right colors can sometimes be the most difficult part of any paint project. To help, here are a few suggestions on the best exterior house colors. CONTINUE READING
Everyone has a different story of success, and here at CraftJack we’re happy to be a part of it. On today’s contractor spotlight, we’re highlighting Watson Construction & Sales, who has been taking advantage of all the great benefits our lead generation company can provide. CONTINUE READING
If you’ve been in the industry for a few years, you may have heard a few things about lead generation. It’s time to clear up the mystery of what’s the truth and what’s a lie behind lead generation.
Here are some of the common thoughts we here about lead generation here at CraftJack and the truth behind them. By better understanding what leads are, you can benefit your business. CONTINUE READING
So you’ve evaluated the project and created the estimate for the homeowner. Next is the follow-up. The goal here is to have one last pitch ready to close the sale. However, often times, contractors may receive pushback on specific aspects of the project. It’s you’re job to work with them to help them overcome their fears and objections.
Homeowner concerns come in all different forms; sometimes it’s about timing and other times it may be about cost. Here are a few ways you can respond to common homeowner objections. CONTINUE READING
I’m sure you’ve been there, a lead comes through and might be weeks or months out from starting the project. While having the instant gratification of getting a homeowner to start their job soon is great, more often than not, homeowners are still gathering information, such as cost and time estimates, on their project.
Instead of dismissing them as a job lost, start building a relationship with them that can help you win the job in the end. Here’s how you can turn a long-term opportunity into a job.
When you think about growing your business, what are some ideas that come to mind? You could try to put out fliers so local homeowners can see it, or utilize social media to reach out to new customers in your service area. At the heart of all these efforts, you’re looking for new leads, or opportunities, to win more jobs.
When you think of “lead” and “lead generation service,” can you define what they are? Having the proper definition can often help your expectations when it comes to what jobs you’ll win. To help you, here’s some insight into how we define leads here at CraftJack. CONTINUE READING