Category Archives: Marketing & Social Media

When it comes to marketing, some tactics are more effective than others. Keep reading to learn about seven marketing mistakes contractors should avoid.

No matter how long you've been in business, marketing is essential for continued success. It helps you attract new customers and increases awareness of your brand, giving you more opportunities to bring in revenue.

For home service providers, however, the prospect of developing and executing a marketing strategy can be a bit daunting. Before you get started, familiarize yourself with these seven common marketing mistakes so you know what to do — and what not to do — when you're ready to take your business to the next level.

No matter how much experience you have, marketing is essential for growing your business. Use these 25 plumbing marketing ideas to increase revenue.

No matter how much plumbing experience you have, you need to market your business to make sure you have enough customers. Many plumbing contractors avoid marketing because they think it's too difficult or too expensive, but there are many things you can do to promote your business without overspending. Try these 25 plumbing marketing ideas to increase your revenue.

When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.

One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.

Thanks to advances in technology, small home service businesses now have a much easier time connecting with potential customers. Even better, you don't have to spend as much as your competitors to grow your business. Online marketing isn't free, but it's much less expensive than buying television advertisements or placing ads in local newspapers or magazines, evening the playing field for home service contractors worldwide.

If you're not sure how to get started, review this guide to establishing an online presence for small home service businesses. You'll learn why it's so important to have an online presence and what you can do to make sure potential customers know about your company and its services.

Other than being a master of your trade, three of the most important aspects of successful landscaping businesses are: having quality lead generation, bidding jobs correctly, and landing the job. Many contractors are top-notch tradesmen but may not know how to generate more landscaping leads. If you're new to starting a business, check out our Ultimate Guide To Starting A Landscaping Business.

Small business social media has leveled the playing field for small companies. Click to learn how you can use social media to grow your contractor business.

If you're planning out your marketing strategy for the next few months, don't make the mistake of thinking social media is just for teens and Instagram influencers. Businesses all over the world use Facebook, Twitter, YouTube, and other platforms to connect with their customers and make more sales. Small business social media is especially effective for home service professionals, as social networks make it much easier to connect with people in your service area. Keep reading to learn more about how social media can be used to generate leads for contractors.

Managing social media for multiple locations requires finesse. Click to learn how to kick your small business social media campaign into overdrive.

Social media has evened the playing field for small businesses that just don’t have the resources to compete with giant corporations. Instead of spending the bulk of your marketing budget on television or magazine advertising, you can set up free social media accounts and use them to connect with potential customers. If you have multiple locations, however, using social media as a marketing tool becomes a little more complex. This guide explains how to maximize your small business social media efforts based on your location.

It’s important to remember that your marketing matters for lead generation. Let’s look at cleaning up your online presence and sprucing up what you are doing online to make your business thrive and grow. It’s really a good idea for every business to spend time bi-annually or quarterly tidying up their online presence and monitoring their online reputation on a daily/weekly basis.

With all the jobs you have lined up that may seem like a daunting task, but it is an essential cog. Try these simple tips for spring cleaning your business’s “online house” and make your business shine!

With the start of the new year, now’s the time to start thinking of new strategies to help your business grow. If you don’t have one already, a marketing strategy is one of the best things you can do to find new customers and keep old ones coming back.

Looking to grow your business in 2022? Sign up with CraftJack today and start receiving leads from homeowners in your area.

Simply put, a marketing plan is an outline of how you anticipate generating leads and attracting customers to your business. Marketing plans can be as general or as detailed as you’d like but should give you a solid idea of how you’ll help potential customers find your business in the year.

Cualquier persona que haya comprado algo en línea puede decirle el peso que tienen las evaluaciones de un producto o servicio escritas por otras personas. En otras palabras, si sus clientes están contentos con su trabajo como contratista y lo publican en línea, es muy probable que los clientes potenciales que lean su evaluación se decidan por contratarlo. Sin embargo, mientras que la mayoría de las personas entienden la importancia de las evaluaciones desde el punto de vista de los clientes, muchos contratistas aun no utilizan esta valiosa herramienta de la forma adecuada. Esto quizás se debe a que los contratistas se preocupan sobre cómo obtener evaluaciones positivas, o temen las consecuencias de las críticas negativas. La buena noticia es que las evaluaciones de todo tipo realmente pueden incrementar sus ventas y afianzar la lealtad de los clientes.