Category Archives: Your Marketing Strategy

With everything you have to do as a home service provider, social media may be the last thing on your mind. After all, aren't Twitter, Facebook, Pinterest, and other platforms for young people with a lot of time on their hands? Absolutely not. Social media evens the playing field for small businesses, making it possible to compete effectively with large companies without spending your entire marketing budget in a matter of weeks. If you're ready to transform your marketing strategy, keep reading to learn more about social media for contractors and how you can use it to attract more customers.

Marketing is a challenge for many home service providers. After all, you started your business to provide valuable services to your customers, not to dabble in website maintenance or online advertising. If you want your business to grow, however, you need to have a comprehensive marketing strategy. Marketing makes people aware of what you offer, establishes your credibility, and helps you convert prospects into paying customers. To help you make 2023 your company's best year yet, here's an overview of some of the best marketing strategies for contractors. 

Expanding your home service business takes a lot of work behind the scenes. Learn how to optimize your Google Business Profile for multiple locations.  How To Optimize Your Google Business Profile For Multiple Locations

Your Google Business Profile listing is the key to drumming up more local business for your home service company. With most people now using Google to search for services in their area, your presence on Google's business platform is nonnegotiable. It's easy to get started and requires minimal maintenance, but it can inspire huge profit increases for companies with multiple business locations.

Discover the top mistakes small business owners make when trying to grow a home improvement company and how to avoid them. Plus, learn the three secrets to a successful marketing plan for business growth.

While it's crucial that small business owners focus on the positives when selling services to customers, strategy is all about fielding problems. To create a bulletproof marketing plan for your home service company, you first need to understand the common mistakes company owners make.

With the right marketing strategy, getting high-quality roofing leads doesn't have to be difficult. Here are seven easy ways to grow your business.

As a roofing professional, you already have plenty of things to do, from ordering materials to finding skilled laborers to help you with current projects. No matter how busy you are, though, it's important to market your business consistently.

Marketing increases brand awareness and ensures you have a steady stream of customers to keep your business growing. If you don't have a lot of experience with marketing, here are seven of the easiest ways to find roofing leads.

Craigslist and Nextdoor are both invaluable tools for contractors who want to reach a local audience, but how do you advertise effectively on Nextdoor and Craigslist? What’s the best way to attract attention without looking like a spammer? We’ve prepared some quick and easy Craigslist and Nextdoor marketing tips for you.

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 La reputación de una empresa es un tema realmente importante. El poder lograr el mayor nivel de éxito lo primero que una empresa debe hacer es poner atención especial a su reputación debido a que una buena reputación empresarial abrirá las puertas a más y mejores oportunidades, al igual que permitir un acceso total a una base de clientes ideales. Pero ¿Qué es la reputación y cómo se puede mejorar para impulsar el crecimiento de su negocio? Continúe leyendo para aprender al respecto del enorme valor de una buena reputación empresarial y lo necesario para mejorar la suya. En CraftJack podemos ayudarle a mejorar su reputación empresarial al tiempo en que usted crece su negocio. Averigue cómo hacerlo hoy mismo.

No matter how much the landscape of telemarketing has changed over the years, evolving from rotary phones and phone directory pages to automated call centers with predictive dialing, certain truths remain. Telemarketing is still one of the most important tools in the arsenal of any sales team, and telemarketing teams with the right tools and training can make all the difference in hitting your targets. As a home improvement contractor, it’s always worth your time to think about how to increase telemarketing sales.

Al paso de los años nuestra dependencia del internet ha incrementado de manera exponencial. Al mismo tiempo, Google, que apareció apenas hace unos 20 años, ha crecido y expandido su funcionalidad para convertirse en una herramienta indispensable en todos los ámbitos de nuestra vida y se ha vuelto especialmente útil para promover negocios a nivel local que antes no tenían esa opción de visibilidad. Esa es la belleza intrínseca de Google My Business, ya que permite mostrar una gran cantidad de información sobre un negocio local que de otra manera no estaría disponible, incluyendo los horarios de operación, ubicación exacta, fotografías, opiniones de los usuarios, y muchísimo más. Si esta es su primera experiencia con Google My Business, continúe leyendo para aprender más sobre como agregar o reclamar su listado para poder atraer más clientes en su área de influencia y hacer crecer su negocio. En CraftJack, nuestros especialistas pueden ayudarle a maximizar sus recursos con clientes potenciales para obtener el crecimiento empresarial que usted siempre ha deseado. ¡Pregúntenos como!

El 2020 fue un año inédito con todos los sucesos relacionados a la pandemia y todos aquellos retos presentados por nuestras vidas cotidianas, es imposible creer que podríamos haber predicho lo que iba a suceder. Pero con los grandes avances que trae el 2021, podemos pronosticar que habrá un crecimiento económico que beneficiará de formas distintas a  las empresas contratistas que apenas estén pensando en impulsar un crecimiento empresarial o bien que ya lo tengan planeado desde hace un tiempo.  Pero ¿Cómo puede un contratista hacer crecer su negocio en el 2021 con todos los retos que pudieran presentarse en un mundo que ya no es el mismo de  hace un año?