How To Create SMART Goals

No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.

CraftJack can help you reach your goals. Sign up today.

The SMART goals acronym stands for specific, measurable, attainable, relevant, and time-based. Using the SMART framework is important to stay organized and give your team a sense of direction. Imagine what would happen if you set a generic goal like “get more customers.” The statement says nothing about how many new customers you want to get, how long you plan to focus on the goal, or whether your company is even capable of reaching the goal. Generic goals also leave employees wondering about how their work roles fit into your plans for the organization.


Contractor Spotlight: Ace Handyman Services – Lake Norman

“Autograph your work with excellence,” is a lesson we can all learn from Regina Scronce, team coordinator at Ace Handyman Services – Lake Norman. In everything this team does, they strive for excellence; within their business, for their customers, and their employees. That is why we’re proud to feature Ace Handyman Services – Lake Norman as a featured CraftJack contractor.s

Scronce shared with us a bit about her business and how CraftJack is helping them on the journey to success. See what advice they have to share.


When Contractors Must Respond To Online Reviews

When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.

One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.


Study Reveals The State Of Home Offices In 2021

If you’re still working from home, now nearly 18 months into the pandemic, you’ve got no excuse—at this point, you should have put together a proper workspace or home office (or found a professional contractor who can help).

Certainly, many people have limitations in terms of space, but much can be done with little, and you don’t necessarily need to break the bank to look professional in the Zoom Age. By now, at bare minimum, remote workers should have a dedicated, functional space that supports their bodies, appropriate accessories to look and sound professional on video calls, and something other than a blank wall in their background.


5 Quality Control Tips For A Better Reputation

Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.


Los Prospectos Deconstruidos: Los Mitos Sobre La Generación De Clientes Potenciales vs. Los Hechos

Si usted ha estado en la industria durante algunos años, es posible que haya escuchado algunas cosas sobre la generación de clientes potenciales. Ha llegado la hora de aclarar el misterio sobre lo que es verdad y lo que es mentira detrás de la generación de prospectos o clientes potenciales.

Aquí le presentamos algunas de las ideas más comunes sobre la generación de clientes potenciales que escuchamos aquí en CraftJack y la verdad que hay detrás de ellas. Al entender mejor lo que son los prospectos o clientes potenciales, usted puede beneficiar a su empresa.


Using Residential Construction Software

One of the most difficult tasks for many contractors is keeping track of bids, estimates, and projects. This is especially true for contractors who have many residential projects going on.

Residential construction software can make these duties a bit easier for contractors. There are many different types of software available, so you’ll have to review the options to determine which ones have everything you require.

CraftJack offers all contractors access to our Lead Manager software to help manage leads, request reviews, and more. Sign up with CraftJack today to access these exclusive benefits.


Mercadotecnia del Antes y Después para Contratistas

Cuando está en el negocio de entregar resultados sólidos como contratista de  mejoras del hogar o remodelaciones, no hay nada que pueda mostrar la calidad de su trabajo de forma más notoria que permitir que los prospectos observen los resultados con sus propios ojos. Es por esto que el arte de la mercadotecnia del antes y después es clave. En este artículo hablaremos sobre algunas cosas que debe y no debe de hacer con este tipo de mercadeo y como puede convertirlo en una poderosa herramienta para venderle su marca al público.


How To Start A Painting Business

Starting a painting business with no experience is a lot easier than you might think. Unlike restaurants or retail shops, a painting business has several advantages that make success easy. First, you don’t need to be experienced because you can easily teach yourself the skills. Second, there will always be a demand for painting as most people don’t have the time or talent to paint themselves. Additionally, once you see growing success, a painting business is relatively easy to scale. And finally, it requires minimal start-up costs. In this guide, we walk you through how to start your own painting business.


10 Maneras en las que puede obtener reseñas de 5 estrellas

No importa donde esté o a donde se dirija, donde quiera que mire verá reseñas. Ya sean al respecto de negocios o de productos, físicos o digitales, si vale la pena hablar de ellos (sea para bien o para mal), usted encontrará reseñas sobre el tema. En muchos casos se trata simplemente de comentarios en blogs y foros que lidian con la materia específica, sin embargo, la mayoría de las reseñas se pueden encontrar en los sitios en donde las empresas ofrecen sus productos y servicios, y, lo más importante, es que a las personas les importan. En el pasado las personas les solían pedirles recomendaciones a sus amigos y familiares. Pero ahora dependen de las reseñas en línea, al punto en que se ha estimado que un 30 por ciento de los usuarios del internet revisan las reseñas antes de comprar un producto. Ahora imagínese cuando se trata de un servicio, ese número se incrementa exponencialmente. Por esto podemos afirmar que hoy en día las personas confían que las reseñas les proporcionarán ña información que necesitan para tomar una decisión.