Author Archives: JoAnn Dunker

What Every Long-Lasting Contractor Business Needs

Make sure your home service company goes the distance by avoiding common small business pitfalls and mastering the essential skills required to succeed long-term.

If you're looking to start a business or you need tips to ensure your home service company goes the distance, you've come to the right place. Keeping your business afloat is a balancing act between avoiding common small business pitfalls and establishing effective processes and procedures.

In this article, you'll learn about the main reasons many small businesses in the home improvement sector fail. Plus, you'll discover advice about what to focus on to help you avoid common pitfalls. 

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Five Ways To Manage Employees Across Job Sites

Discover how to manage employees at remote job sites as your home services company grows with this handy guide from CraftJack.

When a business has multiple sites, managing employees can become challenging. The lack of face-to-face contact and the inability to inspect sites in person creates a disconnect between management and construction employees. Fortunately, there are smart strategies managers can use to stay connected with their workers and keep them engaged.

While you manage your employees, we'll help you manage your leads. Sign up with CraftJack today and find more home service leads in your area.

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8 Best Practices For Your Regional Business

Discover eight tips to help you grow your regional business. Home service contractors with multiple business locations can refine their online presence and expand their reach using expert advice from CraftJack.  

Search engines and lead generation websites have made it easier than ever for regional businesses to attract customers. The internet is an astounding tool for business growth, but few contractors know how to truly harness the power of digital marketing.

Branding, market research, and consistently excellent customer service are more important than ever. With multiple channels for feedback, such as review sites and social media, and more competition, you need to work hard to stand out. Use the following eight tips to optimize your home service company's online presence.

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How To Get More Referrals

To succeed as a home service professional, you need a steady stream of referrals. Keep reading to learn how to get more sales leads without a lot of extra stress.

No matter how much you spend on marketing each year, customers are one of the best sources of sales leads for contractors. Many people don't trust brochures and websites, but they do trust their friends and family members. As a result, they're more likely to call you if someone recommends your services than they would be if they just happened to see an ad for your business. Keep reading to learn how to generate more leads.

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How To Price Your Services

How to price services is one of the most talked-about topics in the home service industry. Learn how to set just the right prices to satisfy customers and make your business profitable.

Many home service professionals struggle with how to price services appropriately. You don't want to set them too low and shortchange yourself, but you don't want to set them so high that people can't afford to hire you. Many factors go into determining just the right price for cleaning, painting, staining, roofing, and more. Keep reading to learn more about them and find out how to maximize your return on investment.

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Cómo responder a una evaluación negativa

Vivimos en una época de mercadotecnia digital, en la cual todos los contratistas se encontrarán con el hecho de tener que lidiar con una evaluación negativa en algún momento. A pesar de todo el trabajo que usted invierte en satisfacer a sus clientes, llevando a cabo servicios de calidad excepcional, siempre existe la posibilidad de recibir una evaluación negativa. Este tipo de evaluaciones pueden ser altamente frustrantes, especialmente si se toma en cuenta el empeño puesto en la realización de un trabajo que cumpliera con todas las expectativas del cliente. Sin embargo, cuando sucede y alguien lo evalúa de forma negativa, cualquiera que sea su razón, lo mejor que se puede hacer es darle respuesta a la queja, lo que le ayudará a impactar de forma positiva su reputación.

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Is Your Business Trustworthy?

Homeowners need to feel confident the contractors they choose to provide services are reliable, skilled and trustworthy. Online reviews and word of mouth are some common ways of building trust. Growing your online portfolio and building a list of positive feedback can do wonders for your reputation.

CraftJack’s Reputation Manager can help you manage your online reviews and more to make sure you’re improving customer trust.  Learn more.

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How To Start A Roofing Business

Practically every building in the world needs a roof, and all roofs must be in good order to be functional. There’s a steady flow of work for contractors in this field, whether it’s repairs, maintenance, construction, or replacement. As such, entrepreneurs in the roofing industry are in high demand. Read on to discover how to start a roofing business, including equipment, licensing, insurance, and marketing tips such as roofing business cards and digital marketing.

Starting a roofing business? We can help you find more roofing leads in your area. Sign up with CraftJack today.

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5 Tips To Find More Roofing Jobs In Florida

Roofing projects are some of the most profitable jobs in the construction industry, leaving contractors with 20% to 40% in gross profit for each project completed. If you’d like to do more roofing jobs but don’t have a good system for collecting and managing leads, there are a few simple things you can do to land more clients. Read on to find out how to get more roofing jobs in Miami, Jacksonville, and other parts of Florida.

CraftJack can help you find more roofing jobs near you. Sign up today.

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How To Start A Carpet Cleaning Business

Cleaning carpets can be steady work for the professionals who do it, and over the years you can develop some really great, productive relationships with regular clients. Cleaning carpets, both residential and commercial, has relatively low entry barriers and potentially unlimited room to grow. Getting your own carpet cleaning business off the ground can take a lot of effort, and results might take a while to show, but with the right training, equipment, and organization, you can build from a solo operation with a single truck to a much larger service that serves the entire community.

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