Category Archives: Lead Generation

The Power Of Customer Reviews For Small Businesses

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.

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Get Discounted Contractor Leads With CraftJack

Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings.

While I can not speak for other lead generation companies, CraftJack opens your doors to lead discounts, no matter the types of leads you are receiving.

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The Bottom Line Behind Lead Generation Site Reviews

All lead generation services should value any and all reviews, both good or bad, that users post about their company. Good reviews bring on more clients and a company’s response to poor reviews can turn an unhappy user into one that ends up referring the service to other pros.

Nevertheless, no matter how reliable you may think reviews for lead generation websites may be, there are always at least two sides to every story. Before you determine which lead generation site is best for contractors, make sure you know the bottom line behind all lead generation site reviews. In this article, we will touch on some of the things you should keep in mind when reading reviews about lead generation services.

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The Exciting World Of Proposals & Contracts

As a painting contractor, writing proposals and performing contract administration are just two of the many job functions you will find yourself involved in. How well you manage these tasks will be critical to your company’s success. This includes creating a professional proposal, drawing up and submitting the contract and negotiating with the owner or general contractor.

Types of Contracts

There are commonly two types of contracts: prime contracts and subcontracts. The first is when you are providing the only work involved on a project and are dealing directly with the owner or their representative. In this case, you will be the prime contractor. The second is when you are bidding to provide work on a portion of a project that involves several trades and is being managed by a general contractor. In this situation, you are the subcontractor.

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How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134.

CraftJack offers unique features that few, if any, other lead generation companies provide. In this article, we will explain how each gives you a distinct advantage over your competition.

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A Winning Formula To Following Up With Leads

Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our decade plus of existence, we’ve never heard of it coming to fruition.

Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. But don’t fret! We have come up with the winning formula for following up.

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9 Questions To Answer Before You Call A Referral

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and end up losing out on that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. For an extra boost of confidence the next time you pick up the phone, prepare by reading through the following questions.

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Video: How To Contact Old Referrals

There’s never a bad time to plan ahead and earn more customers. We must always stay hungry for business, and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We discussed the importance and how-to’s of email marketing in other articles, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager.

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6 Trade Show Benefits

Have you thought about attending a trade show recently? Are you unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you.

Because trade shows are geared toward a crowd of people in a specific industry, they become a great tool in addressing your target market. Trade shows also help in bringing awareness to your company and your services since they are usually open to the public.

If you’re looking for a reason to attend the next trade show near you, look no further. Here are six benefits that contractors can reap from trade shows.

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How To Use Customer Complaints To Enhance Your Brand

Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point or another. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand.

The CARP method, developed by author Robert Bacal, is based upon the sequence and timing of defusing angry customers. Bacal has taught many universities the importance of performance management and appraisal and how to improve business communication. The CARP acronym consist of these helpful tips to remember when trying to calm an angry client.

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