More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads.
As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.
The goal of lead generation is to talk to potential clients. The underlying assumption to productive lead generation is the ability to leave terrific voicemails. As I am sure all our contractors have experienced at one point or another, all leads do not call you back. One reason could be an ineffective voicemail message.
Whether it was the wrong time, wrong tone or wrong opening, there is no way to know why a lead did not call you back. However, there are certain tendencies you can implement to greatly increase your chances of getting a call back.
Whether you work with us or use any form of lead generation, you know the two most important factors in closing home improvement leads are speed and persistence. Consumers who are interested in renovating their homes want to hear from interested contractors as fast as humanly possible. Persistence and speed gives you the best possible chance of wining new jobs and beating out your competitors for those game-changing home improvement projects.
You have undoubtedly heard from your account managers that calling within the first 10 minutes and then following up with that lead is the best route to take when it comes to the home improvement arena. After all, that is why we offer a 20% discount to those who call our leads in the first 30 minutes. Even if you don’t believe quick calls are the best tactic, the 20% savings should alter your thoughts.
The marketing world has drastically changed over the last few years. Not only are businesses encouraging their fans to push their products via word of mouth referrals, but many businesses are making a killing by publishing daily content, or blogs to their website and social media channels. After all, 81% of U.S. online consumers trust information and advice from blogs.
Evident by that statistic, blogging has quickly become one of the premier and most effective forms of marketing. Whether you are managing a company blog with 10,000 subscribers or just getting into the writing business, our five tips for any contracting blog will undoubtedly increase your online exposure and win your business new jobs.