Author Archives: Account Management Team

More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.

The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.

Why Facebook is Important

The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.

That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.

While much of your business depends on referrals and the quality of your work, more often than not, a potential client is going to look up your information, be it on your website, social media pages or CraftJack profile. When they do, the very first thing they will look for are reviews.

They want to know what other homeowners are saying about your work. They want to see and hear what it’s like to work with you on a home remodeling project. Fortunately, CraftJack has a feature that lets all service professionals immediately request reviews from past leads in the CraftJack Lead Manager.

Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard form us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who hired a CraftJack contractor for their bathroom remodeling job.

Alex, who works in commercial construction, wanted to gut both his guest and master bathroom. Being in the industry, Alex knew a thing or two about bathroom remodeling. Therefore, he designed both bathrooms and was looking for a contractor who could make his vision a reality.

We know how many lead generation companies are out there and as such, CraftJack is constantly looking for ways to improve and differentiate our service from the pack. Nonetheless, one of our biggest differentiators is a perk that we have offered since we started: dedicated account managers.

Unlike many other lead generation companies, CraftJack assigns each and every contractor a dedicated account manager. Your account manager is the one answering your emails and phone calls, altering your budgets, pausing your account and much, much more. But besides a friendly companion, dedicated account managers bring a few key advantages other lead generation companies simply can not match.

Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.

Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps.

As of this year, contractors can sign up for snow removal services through the CraftJack network.

The added services include:

• Snow Blowing
• Snow Plowing
• Ice Removal

Ready to start receiving snow removal or other trade-specific leads? Give us a call at 866-456-6977.

December is always the slow season, but that doesn’t mean the work stops. The end of the year is the perfect time to go back, learn and evaluate your business from the past year. What new aspects of your business worked? What new ventures did not work? These are just a few of the many questions you should ask yourself every December.

Fortunately, Noah sat down to discuss how you can evaluate your business this past year and how you can develop your business to new heights in 2016.

Then again, if you need some extra motivation this December, please see 5 Videos That Will Undoubtedly Motivate You This Slow Season.

There comes a time when you have to say no to potential clients. While it seems counterintuitive to tell a potential customer “no, I don’t want your business,” scheduling conflicts, project conflicts, employee conflicts and payroll conflicts can all prevent professionals from taking on new business.

The art of saying no can’t go underappreciated. Below, I will explain why we tend to say yes, as well as five simple ways to say no without offending a potential (future) client.

Despite the slow season coming up for contractors across the country, manufacturers are busy updating and creating new products you all need to finish your jobs on time with the precision you guarantee.

With the holidays coming up, manufacturers have stepped it up over the last few months, coming out with numerous tools and products such as outdoor power tools, jobsite radios and much more. See below as we explore the hottest new products coming to market.

If you would like a recap of other new tools released this year, please see New Products: July 2015.