Author Archives: Zach Saloh

How to Start a Tree Service Business | CraftJack

Learn how to start a tree service business from scratch. Once it’s running, contact CraftJack to find out how we can help you build your client list.

If you're looking for a business opportunity that puts you in a fast-growing industry, has high earning potential, and gets you outdoors during the week, a tree service business might be just what you're looking for. If this is your first business venture or you've never worked as a tree service professional, you may be wondering how to start a tree service business and give it the best chance of success. Fortunately, the process isn't as difficult as you might think, and the potential return on your investment is significant with the right approach.


14 HVAC Marketing Ideas for Contractors | CraftJack

With the right marketing plan, it's possible to grow your business by leaps and bounds. Use these 14 HVAC marketing ideas to generate more revenue.

No matter how long you've been in business, you need to market consistently. A good marketing strategy builds trust, increases brand awareness, and makes it more likely that people in your target audience will buy from you instead of hiring one of your competitors. If you're ready to increase your revenue and connect with more customers than ever before, start with these 14 HVAC marketing ideas.


Tips on Managing Angry Customers

Learn how to effectively manage angry customers with these tips for home service business owners. From communication strategies to de-escalation techniques and issue resolution, this guide has you covered.

Even the most successful businesses will have the occasional dissatisfied customer. What matters is how you handle those customers. Learning how to work with difficult customers, identify the issues they're having, and reach a positive resolution is an essential skill for any contractor.


Money Management Tips For Contractors

These money management techniques can help contractors and small business owners keep control of their finances through the good times and the bad in their trading.

Running a business isn't easy. It's estimated that 1 in 5 small businesses fail in their first 2 years, and just 25% of new business ventures survive for a decade. One of the biggest challenges small businesses face is managing their cash flow. Even businesses that have a good reputation and a steady flow of customers can find themselves struggling if they encounter a sudden unexpected expense or a major client fails to pay them. Money management skills are essential for all business owners.


How To Set Your Prices And When To Raise Them

No matter what type of service you provide, you need to set your prices high enough to make a profit after you account for materials, labor, and other costs of doing business. Unfortunately, many home service providers set their prices way too low, limiting their cash flow and making it tough to turn a profit. This guide explains what you need to know about pricing strategies, factors to consider when setting prices, and the importance of adjusting your prices regularly.

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Top 5 Homeowner Projects in 2023

As a contractor, knowing what types of projects will be popular in the upcoming year can be helpful. Discover the top 5 homeowner projects to expect for 2023. 

As we enter the spring of 2023, many homeowners are starting to plan which homeowner projects they'll want to tackle for the year. Often, there are trends that dictate which projects will be most commonly tackled in the upcoming year. As a contractor, understanding these trends can help you prepare your business for the types of projects that are likely to come up. You can start securing materials, making price charts, and preparing for the upcoming busy season. 


Maximizing Your Social Media Presence: Tips For Small Home Service Businesses

With everything you have to do as a home service provider, social media may be the last thing on your mind. After all, aren't Twitter, Facebook, Pinterest, and other platforms for young people with a lot of time on their hands? Absolutely not. Social media evens the playing field for small businesses, making it possible to compete effectively with large companies without spending your entire marketing budget in a matter of weeks. If you're ready to transform your marketing strategy, keep reading to learn more about social media for contractors and how you can use it to attract more customers.


Easy Marketing Strategies For Contractors In 2023

Marketing is a challenge for many home service providers. After all, you started your business to provide valuable services to your customers, not to dabble in website maintenance or online advertising. If you want your business to grow, however, you need to have a comprehensive marketing strategy. Marketing makes people aware of what you offer, establishes your credibility, and helps you convert prospects into paying customers. To help you make 2023 your company's best year yet, here's an overview of some of the best marketing strategies for contractors. 


Contractor Spotlight: Zeb Borynack, Zeb's Plumbing

After 12 years of working for other companies, Zeb Borynack decided it was time to start his own business. This decision was one of the most fulfilling decisions of his life. Now Zeb's business, Zeb's Plumbing, is flourishing in the southern California area. Zeb explains how reaching his company goals is a critical part in expanding and growing his already established business. Read about how Zeb's Plumbing partnered with CraftJack on their journey to success.


Contractor Spotlight: Aaron Stockstell, Stockstell Services

Aaron Stockstell, owner of Stockstell Services, has worked hard to make his company successful, but he considers CraftJack an integral part of his small business plan. When expanding to a new location, Aaron took a chance on CraftJack and found it had a major impact on the growth of his company. Now, as a CraftJack contractor for all his locations, he focuses on every bid he wins, knowing those are the clients who will help his business continue to meet its expansion goals.

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