Author Archives: Noah Mishkin
Discover how to estimate construction costs to keep customers happy while maintaining a profitable and competitive business. Learn more from CraftJack.
A meticulously accurate costing structure lies at the heart of every successful construction business. Profit margins can be super-tight, and as a business owner, it's your responsibility to understand each element that impacts financial outcomes in granular detail.
Cost estimates determine whether you're able to win bids, complete projects, and make a profit, and they help keep your budget on track. Keep reading to learn everything you need to know about how to estimate construction costs.CONTINUE READING
A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.
Since launching CraftJack in 2011, we have always been focused on how to best serve our contractors’ needs. The question of, Is this best for our contractors?, has remained a mantra we repeat continuously in our office. This is in part why, throughout our entire existence, we have only ever increased our prices once.CONTINUE READING
Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.
To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.CONTINUE READING
Looking for more carpentry work? Learn how CraftJack can help you get high-quality leads for your business.
If you're trying to get more carpentry work, it's important to have a systematic process in place for generating high-quality leads. A low-quality lead has no need for your services, while a high-quality lead has a need for your carpentry expertise and has a high chance of turning into a paying customer. Keep reading to learn how to find new customers in your area.
Are you looking for carpentry jobs in your area? Sign up with CraftJack today and start getting more carpentry leads.CONTINUE READING
If you provide some type of in-home service, such as roofing repair or general contracting, online reviews are essential for growing your business. Read on to find out how contractor reviews can be used as an effective marketing tool.
Whether you do small repair projects or build custom homes from scratch, online reviews are one of the best marketing tools available. Reviews help you build trust in your community, enhance your online visibility, and make it easier to establish a strong brand. Keep reading to learn more about how contractor reviews can take your business to the next level.CONTINUE READING
Become your own boss and escape the daily grind by starting up a junk removal service company. Discover everything you need to know about the basics of setting up this type of business.
If being physically active and doing something a little different each day appeals to you, consider starting up a junk removal service. Not only do you get to set the rules and be your own boss, but you also benefit from the variety the job offers. What's more, you get to fulfill an essential service while making a tidy sum and working with your hands.CONTINUE READING
Like many of you, we have been paying close attention to the news about COVID-19. We understand that this impacts many of your businesses and want to be here to support you during this time. Here are a few things we are doing:
We want both you and homeowners to feel safe while working on home improvement projects. We are currently asking homeowners to practice social distancing and contactless payment when possible.
We are working hard to get you leads in your area and help you fill your books for the late spring and summer. We want you to be set for success once quarantines are lifted, and this can only be done if you are an active CraftJack contractor.CONTINUE READING
Our Toolbox contributors here at CraftJack have written several articles about the benefits of blogging, on topics ranging from reasons you should blog, to blogging stats, and tips on actual blogging for contractors. All of these can serve as great tools to help get you started with your own blog. But what I want to focus on here is the idea of creating a blog that specifically documents home improvement projects that you have completed and the building process from start to finish.CONTINUE READING
Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:CONTINUE READING
As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy.
It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on!CONTINUE READING