Leads Deconstructed

Leads Deconstructed

From meeting a new customer in person to getting contact info online, leads come in many different forms. Sometimes, it seems like these new opportunities can’t come fast enough while other times, it can be overwhelming.

“Leads” is a simple term that has very complex thought and strategy behind it. In this new series, we’ll explore all aspects of lead generation and how you can better your business by finding the right jobs for you.

Here at CraftJack, we specialize in finding you leads that work. Sign up with CraftJack today and start receiving job opportunities from homeowners in your area.

CraftJack Leads Deconstructed

More Leads For A Growing Business

A popular topic among contractors is, “how do I generate more leads?” Finding more leads near you isn’t always the easiest, but thankfully, there are businesses such as CraftJack that are here to help.

But, what is a lead? How do you turn a lead into a job to help grow your business? This new series, Leads Deconstructed, is your guide to make your leads work for you. Here are a few topics we’ll be covering.

1. How To Define A Lead

One of the questions we get asked most often here at CraftJack is “what is a lead?” A common misconception is that a lead means a new job. In fact, a lead is a new opportunity from a homeowner, and there is still work that needs to be done in order to win the job. This first article in the series will explain what makes a lead a lead, and how to use them to gain more business.

2. Pipeline Leads

Not every lead is ready to start a job. Some homeowners are just looking for a quote a long time before getting started. You may need to walk them through the process from lead to sale, by providing excellent customer service and following up even after the work is done. Keep an eye out for this article on “Pipeline Leads.”

3. Common Objections From Homeowners & How To Overcome It

With any new job opportunity, you may have some challenges. Often, homeowners may be surprised by the price or scope of work that might need to be done. In “Common Objections From Homeowners,” we’ll explain the best ways to educate potential customers so you can educate homeowners on your business.

4. What Is A Follow Up Call?

Following up is an essential part of winning any job. When you call and what you say can make a huge difference. Making a follow-up call can help you answer any remaining questions about the job and give a final sales pitch. If you’ve never perfected your follow-up call, now is the time to do so.

5. Lead Generation Myths Vs. Reality

As I mentioned earlier, there are a lot of myths about what lead generation is and services that provide tools to help. In this post, we’ll discuss a bit about lead generation, where our leads come from and how you can count on CraftJack for quality.


At the end of this series, you’ll be an expert on leads that will hopefully help you grow your business. Be sure to sign up for our newsletter and get all the information right to your inbox!