Tips For Creating A Better Construction Project Portfolio

A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.

Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today.

CONTINUE READING

How Cleaning Up Your Job Site Can Help Your Business

After a long day on the job, you stand back and look at the work accomplished. But, it’s not time to leave quite yet. Part of ending the day’s work should always be cleaning up the job site. Of course, this is the last thing any of us want to do, but it’s essential to your business.

Here are three reasons why keeping the job site clean can improve your business and a few tips to help.

1. A Productive & Safe Work Environment

CONTINUE READING

Facebook Tips For Contractors

More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.

The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.

Why Facebook is Important

CONTINUE READING

Video: CraftJack Launches Electrical Category

CraftJack is excited to announce a new home improvement service: electrical. This includes ceiling fan installation, thermostat installation, electrical wiring, panel upgrade and more. See all the categories in this new trade here.

Watch below as Noah explains more about this new trade and how you can start receiving leads in real time by signing up with CraftJack today.

CONTINUE READING

What Customers Are Looking For On Your Website

With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster.

Contractor Wants vs. Customer Needs

In a recent study released by The Farnsworth Group, 20% of homeowners said they used a pro’s website to both find and contact them. Three out of 10 pros said they get 11% to 25% of their leads from their website or app-generated lead.

CONTINUE READING

CraftJack Contractors Received 50% More Leads

The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.

That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.

CONTINUE READING

The Power Of Customer Reviews For Small Businesses

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.

CONTINUE READING

5 Sales Tips That Will Help Win The Job

Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help you win new jobs and gain referrals.

However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all.

1. Take the Time to Listen

CONTINUE READING

Video: Not The Only, But The Best

The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.

In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best?

Becoming the best first starts with exceptional customer service and exceeding expectations. A few ways to do that is through open communication, showing up on time and being prepared.

CONTINUE READING

5 Construction Email Newsletters You’ll Want to Read

Looking to become more in-tune with the happenings of the construction industry? Email newsletters are great because they’re filled with relevant content topics and are delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. Don’t know where to start? Here are five construction email newsletters that you should consider subscribing to.

CONTINUE READING