The Goose Island Beer Company has a great slogan, “Not The Only, But The Best.” The company recognizes that you are likely to drink and choose from more than one beer. However, among all the options, they want to be the best one you drink.
In the video below, Noah explains how this slogan can translate into business. It’s likely other contractors will be bidding for a job, but how can you go above and beyond to be the best?
Becoming the best first starts with exceptional customer service and exceeding expectations. A few ways to do that is through open communication, showing up on time and being prepared.